vp
Selected work from my time at Gjirafa — products I've designed and shipped with the team.
Projects I owned across both disciplines — from research and Figma through production code.
An end-to-end redesign of the GjirafaMall mobile app — owned solo from research and Figma through production React Native. A case study in holding design and engineering as one discipline, and the system that came out of it.
A festive, date-driven Advent Calendar inside the GjirafaMall mobile app — each day of December, customers tap a wrapped door to tear it open and reveal an exclusive product deal, with a celebratory burst to mark the moment.
Projects I shipped as the engineer — implementing, optimizing, and maintaining at production scale.
I was a core contributor to building the GjirafaMall app from the ground up — screens, interactions, and the React Native implementation behind them. The GjirafaMall e-commerce mobile app — built with React Native, serving customers across multiple countries with full shopping, checkout, and account management.
Collapsed a 5-step checkout into 2 steps on Gjirafa50 — the same restructuring that later became the foundation for GjirafaMall's checkout when the project went multi-country.
Live on
A ground-up redesign of a leading regional deals platform — homepage, account pages, and the entire app shell. When the homepage changes, everything follows.
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A two-app internal CMS — a Next.js admin where non-engineers compose pages from typed blocks, and a separate Next.js client that renders the published JSON as live, SEO-friendly routes. Built around a single shared schema so the editor and the renderer never drift.
The go-to engineer for high-profile campaign pages across Gjirafa's platforms — long-form narrative pages, brand collaborations, and the highest-traffic launches of the year. Custom animations, bespoke layouts, built to set the standard for every campaign that followed.
Live on